brand

Ammann Shoes since 1917

"We combine iconic design and precise craftsmanship with comfort that accompanies you all day long. Our shoes are an expression of uncompromising quality – perfectly designed to not only please but also endure everyday wear."

Marc Ammann, CEO and owner

Story

Today, after more than 100 years of successful company history, Ammann of Switzerland stands for shoes that combine alpine charm with fashionable elegance. Marc Ammann, the fourth generation to lead the company, is constantly developing new lines for the international market.

Origin
The company's roots date back to 1917. Alfred Ammann-Bodmer founded a shoe factory in Oberentfelden, initially producing slippers. In 1945, his sons Kurt and Hugo Ammann took over the company; a new factory building was built in 1950, and in 1951, Hugo assumed overall management after Kurt's death.
Michel Jordi
In 1993, Rolf Ammann and Michel Jordi launched the "Michel Jordi Ethnic Shoes". These became a unique success story in Switzerland and Germany. There were waiting lists at shoe stores, something unprecedented. Everyone wanted the cool, colorful ethnic shoes. The shoes were presented for the first time at a "press breakfast" in Zurich at the Hotel Savoy. Between 1993 and 1999, over 300,000 pairs of shoes were delivered, a unique success story.

Today

Marc Ammann is the fourth generation to manage the company and develops new lines for international markets.

2006

Marc Ammann joins the company and later takes over management.

2004

Launch of the “Sauber Petronas Edition”.

2002

Launch of the “Swiss Mover Curling Edition”.

1991

Collaboration with Bally; relocation of production to Schönenwerd (Switzerland). The well-known Swiss military boot continues to be produced there.

1978

Rolf Ammann takes over the management of the company as the third generation after the death of his father Hugo.

1951

Hugo Ammann-Spühler takes over overall management.

1950

Move into the new factory building.

1945

The sons Kurt and Hugo Ammann jointly take over the management of the company.

1917

Founding of the Ammann shoe factory by Alfred Ammann-Bodmer in Oberentfelden; starting with slippers.

Woman in red jacket and beanie poses in snowy mountains with the Matterhorn in the background.

Woman in white outfit and boots walking on a black and white rug, outdoor stairs in the background.

SWISSNESS

Ammann Shoes embodies true Swissness – characterized by Alpine tradition, precise craftsmanship, and a keen sense of design. For generations, the brand has stood for consistency, reliability, and authenticity – values deeply rooted in Swiss culture. Each pair is designed and crafted with passion, inspired by the powerful natural beauty of the Alps and Switzerland's clear understanding of design.

craft

Each pair of our shoes is crafted in a small factory in picturesque Piedmont, where traditional craftsmanship and select materials combine to create an unparalleled wearing experience. With passion, precision, and decades of expertise, these masterpieces of Italian shoemaking are created.